Offerwall now supports deferred deeplinking to advertiser apps from the “Continue Playing” section! Tapping an in-progress offer will immediately open the app if the advertiser has shared a deeplink.
Deferred deeplinking streamlines user re-enagement by allowing them to seamlessly jump back into your app.
Looking at the numbers: 45% of all offerwall opens result in a user tapping on an offer in the “continue playing” section. Enabling a deferred deeplink for your app allows users to jump back in with just one tap!
It’s easy - reach out to your AM for adding your app’s link in the Apps section of the Tapjoy dashboard!
What are deferred deeplinks?
A “deferred deeplink” is a link that can send a user directly to an app or a specific part of an app. The link “defers” users to the app store if they don’t have the app installed, then immediately opens the app once the installation finishes!
For example: If set up correctly, a deferred deeplink to a Spotify playlist would take you to the app store to install the Spotify app, then seamlessly open the playlist after you install the app and sign in.
To learn more about creating deferred deeplinks for your app, check out these guides for Android, iOS, and 3rd party MMPs.