Tapjoy Campaign Configuration

This guide provides instructions on setting up a new Offerwall campaign in the Adjust dashboard.
Additional guidance can be found in the Adjust Set-up Guide for Tapjoy

Step #1 Partner Set-up

  1. Under Campaign Lab, select Partners (previously called Network).
  2. Click the blue + New Partners button.
  3. Search and select Tapjoy.
  4. Click Next.

⚠️ IMPORTANT ⚠️
Don't use Activate partner to pause or turn off campaign attribution. Disabling partner integration can cause irreversible damage to active campaigns.


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Step #2 Select App

  1. App Selection: A list of apps will appear. Select the app you want to configure.
  2. Click Next.

Step #3 Install + Data Sharing


Data sharing is only required during the initial setup. If this step has already been completed, it will be bypassed when adding new apps or creating new links.


  1. Click the ✎ Edit button on the Enable data sharing for Tapjoy section.
  2. Enter your Tapjoy generated string under the app_id field.
  3. Click Enable.

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Step #4 Set your data sharing options

  1. Select Platform-specific settings
  2. For each platform, select the following sharing options
  3. What sources of data do you want to share?
    1. 🔘 Data from all attribution sources
    2. 〇 Only data attributed to Tapjoy
  4. What will be shared by default?
    1. Installs
  5. What other data do you want to share?
    1. ☑️ Sessions
    2. ☑️ In-app revenue (from in-app purchases) You need to map events which generate revenue to share this data.
    3. ☑️ Parameters You usually need to map parameters to share this data.

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  1. Link Structure → Create a link name.
  2. User destinations → Leave as-is and click Next.
  3. Attribution Settings → Leave as-is and click Next.
  4. Setup Review → Leave as-in and click Create Link.
  5. Automatically redirected to the click URL page.

Step #5 Events


The user path to map events in Adjust’s dashboard: Campaign Lab > Partners > Tapjoy > Data sharing Tab > Select App > Scroll down to Map your events > Click + Map event


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  1. Navigate to the Campaign Lab tab > Partner
  2. Search and Select Tapjoy.
  3. Click on the Data Sharing tab (as shown in the screenshot above).
  4. Select App.
  5. Scroll down to the Map Your Events section.
  6. Click + Map event and select the SDK event in the Adjust Event dropdown.
  7. Under Partner event select platform specific settings mapping. Choosing this will separate Android and iOS into distinct fields. Note that the Tapjoy engagement_id for the same SDK event_name varies between platforms.

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  1. Name → Enter the name of the SDK event.
  2. Engagement ID → Enter the unique Tapjoy {engagement_id} that is generated
  3. Click Apply.
  4. Repeat Steps #6 - #7 until all events are added.