Offerwall Currency Sales

Offerwall currency sales are a proven way to increase engagement, retention, and overall revenue for app developers. You can set an offerwall promotion from 1.01x to 10x the standard rewards offered to your users, for a limited time period.

Benefits of running currency sales

By offering increased value rewards, you give your users additional incentives to engage with the offerwall and complete offerwall tasks. This in turn improves user engagement and offer completion rates, leading to higher ad revenue and growth in IAP (since users get a taste of in-game boosts).

In addition, when you let your account manager know that you're planning a currency sale, this information will be shared with offerwall advertisers to encourage them to bid higher for your traffic.

Read here about how the World Golf Tour generated 149% more revenue through their Tapjoy currency sale.

Type of Currency Sale	Description
Custom	Set up a custom currency sale to coincide with a new game mode, character, or game anniversary to increase engagement.
Calendar	Calendar sales are scheduled around key holiday events and key periods during the year when user engagement and advertiser spend spike. Opt into these calendar currency sales with our preset feature.

Message to Earn and Currency Sales

Message to Earn content cards are customizable in-app messages that redirect users to the Offerwall during gameplay. It is highly recommended to pair your currency sales with a Message to Earn content card to maximize user awareness of ongoing sales. With our targeting feature, you can also reach specific segments of users (e.g., users who have never made an in-app purchase) with customized messages to maximize engagement.

For more information on how to set Message to Earn content cards, please read here.

Setting up a custom currency sale

1. On the left sidebar click "Currency Sale", then navigate to the top right corner and click the blue button "Create Currency Sale"
2. Proceed to fill out the form.
   • Under Basic
     • Deployment: This is set on by default. Please note that the sale will not go live until the start date.
     • Currency Sale Name: Add name.
     • Description: Optional
     • Platform: Preselected based on the OS of the app.
   • Under Virtual Currency
     • Select Currency: Please select a currency that you have set up.
     • Sale Multiplier: Select a multiplier to apply to the sale.
     • Under Targeting: Select targeting for currency sale.
   • Under Schedule: Select start/end time.
     • Please note the time will be set in the time zone that is configured for the app.
3. Hit "Submit"
4. The newly added sale can be found in "Currency Sale" at the bottom of the screen under "All Except ended". Once the sale has ended, the line item will move to the "Ended" tab.

Setting up calendar sale(s) with preset feature

1. On the left sidebar click "Currency Sale", then navigate to the top right corner and click the gray button "Create from Preset"
2. Under the Preset Currency Sale Schedule list, select the predefined currency sale and adjust the multiplier.
   • Please note preset times can not be changed. We recommend you create a custom currency sale if you need to customize start/end times.
3. Hit "Submit"
4. The newly added sale can be found in "Currency Sale" at the bottom of the screen under "All Except ended". Once the sale has ended, the line item will move to the "Ended" tab.

Setting up personalized currency sale with Message to Earn

Please note: This type of currency sale requires Message to Earn content cards. Please create these before setting up the currency sale.

1. Please set up content cards with Message to Earn, see more information on these customizable in-app messages here.
2. Once these Message to Earn content cards have been created, please follow steps 1-3 of "Setting up single custom currency sale"
3. Under Targeting
   • Select "Content"
   • Then please select the Message to Earn content card that has been created to target the demographic for this currency sale.
4. Schedule: Select start/end time
   • Please note the time will be set in the time zone that is configured for the app.
5. Hit "Submit"
6. The newly added sale can be found in the dashboard > Currency Sale tab under "All Except Ended". Once the sale has ended, the line item will move to the "Ended" tab.

2025 Preset Currency Sales

Themes	Dates	Region
New Year's	Dec 30 - Jan 1	All
Coming of Age	Jan 10 - 13	JP
Martin Luther King Day	Jan 17 - 20	All
Seollal (Lunar New Year)	Jan 28 - 31	KR
Superbowl Weekend	Feb 7 - 9	All
Valentine's Day + President's Day	Feb 14 - 17	All
Independence Movement Day	Feb 28 - Mar 2	KR
St. Patrick's Day	Mar 14 - 17	All
Spring Booster Sale	Apr 4 - 6	All
Easter Weekend	Apr 18 - 20	All
Golden Week	Apr 29 - May 5	JP
Children's Day	May 2 - 5	KR
Mother's Day	May 9 - 11	All
Memorial Day weekend	May 23 - 26	All
Memorial Day	Jun 6 - 8	KR
Father's day	Jun 13 - 15	All
Independence Day weekend	Jul 4 - 6	All
Summer Booster weekend	Jul 18 - 20	All
National Wellness Sale	Aug 1 - 3	All
Summer Booster/Obon	Aug 13 - 15	JP
Labor Day weekend	Aug 29 - Sep 1	All
Start of autumn weekend	Sep 19 - 21	All
Silver Week	Sep 20 - 23	JP
National Foundation Day/Gaecheonjeol + Chuseok	Oct 3 - 8	KR
Indigenous Peoples Day	Oct 10 - 13	All
Halloween	Oct 31 - Nov 2	All
Veterans Day	Nov 8 - 11	All
Thanksgiving / Black Friday & Cyber Monday	Nov 27 - Dec 1	All
Christmas	Dec 25 - 28	All
New Years	Dec 31 - Jan 4	All