Exchange Rates

Your exchange rate setup defines the amount of virtual currency your users receive for every $1 that you earn via Offerwall. Tapjoy offers several exchange rate settings for you to leverage to offer the right incentives for your Offerwall users.

Exchange Rate Types and Best Practices

Custom

Custom setting allows you to adjust the exchange rate that is set up for the selected virtual currency.

Best practices

• Target mature users with high virtual currency balances. For example, users with 1,000,000 Coins may not find a 20-coin reward valuable.
• Target users who have never converted on the offerwall. For example, these users may not fully understand the value proposition or how quick and easy most offers are to complete.
• Target IAP-adverse users. These users are unlikely to monetize via in-app purchases and primarily generate value through ad revenue. Offering higher multipliers to non-IAP segments can encourage more offer completions with minimal risk of cannibalization.

Tiered

Tiered setting provides you more granular control of your currency exchange rate. With this tool, you can help close the gap between value in your offerwall currency vs in-app purchase in order to help incentivize users to complete offers without risk of cannibalization.

Best practices

• Implement a gradual reduction in payout amounts. This approach helps minimize currency inflation in your app.
• Award more rewards to users for completing high-value offers to motivate them.
• Offer currency at a slightly higher value than in-app purchases or match the value exactly.

Country

Country setting enables you to optimize revenue on a per-country basis. This enables you to increase offerwall conversions by awarding virtual currency at different exchange rates based on a user’s country.

Best practices

• Set higher exchange rates for countries with high OW views but low conversions. This may mean you may not be offering enough value to the user.
• Normalize exchange rate between countries. The variation in purchasing power in different countries relative to the dollar may impact how users perceive offer incentives.

Setting up Custom Exchange Rates

Users value virtual currency provided by Offerwall differently based on where they are in gameplay. Mature users may already have a wealth of currency, while newer users need more currency but may have never converted an ad or haven't seen how easy it is. Custom Exchange Rates empower you to target these users with a different amount of virtual currency relative to the revenue you earn from an ad conversion.

Configuration

You can find the Custom Exchange Rate settings in the Currency section of the Offerwall Plus.

1. Click “Custom” instead of the Default Exchange Rate.
2. Enter your desired multiplier in the textbox.

The multiplier determines the effective Exchange Rate for offers on this Offerwall Plus. For example, if your virtual currency’s default exchange rate is $1 = 100, then a 2x multiplier will provide 200 units of currency for an offer that provides your app $1 in advertising revenue.

Setting up Tiered Exchange Rates

Tiered exchange rate provides you more granular control of your currency exchange rate within the offerwall. With this tool, you can help close the gap between value in your offerwall currency vs in-app purchase in order to help incentivize users to complete offers without risk of cannibalization.

How does it work?

In cumulative payout, the user reward amount is aggregated incrementally over each tier as each new value is added to the existing total.

For example, if offer = $X which is within the 2nd tier.

((tier 1 max offer value x tier 1 multiplier) x currency exchange) + (((tier 2 max offer value - $X x tier 2 multiplier)) x currency exchange) = total user reward for $X offer

Please note that the tiered exchange rate does not change how much revenue you will earn for each offer, but only how much your users will receive for completing offers based on the offer's value.

Example

For example, in the image above, if the user completed a $13 offer to you, we would calculate their payout as follows:

(max offer value of tier 1 x multiplier of tier 1) x currency exchange + (( amount of offer - max offer value of tier 2 x tier 2 multiplier) x currency exchange)

(((5 x 1) x currency exchange) + ((8 x 0.9))x currency exchange) for a total of 1220 instead of a straightforward exchange of (13 x 0.9 = 1170)

Configuration

In your Offerwall content, you will need to choose “Tiered” in Exchange Rate in the VC Reward section.

• You can have up to 5 tiers and have as few as 1 if you want.
• We will automatically set the initial range after you've added the first tier to eliminate the gap in ranges.
• If you would like everything beyond the last value to also apply to the final tier, leave that value blank, as shown in Tier 3 in the example screenshot.
• The exchange rate is a multiplier of your chosen currency's current currency conversion rate.
• You can input the multiplier to 0.

Using the line graph on the right side, you can see how much currency users will get for each offer value (bid).

Use zoom by dragging and clicking on the area you want to zoom in to see the payouts for a particular offer amount closer.

FAQ

Do I need a separate Content Card for each Custom Exchange Rate?

Yes, each Offerwall Plus Content Card has its own exchange rate settings. This lets you use Tapjoy’s powerful targeting capabilities to provide the appropriate custom exchange rate to a user cohort. We recommend using the “Copy to Create” functionality on your existing Offerwall Plus, then changing the custom exchange rate multiplier on the new content card.