Apple's App Store App Privacy Questions

Starting in December 2020, Apple will be requiring publishers to answer questions about how data about a user is collected by their app along with how third-party partners collect and use this data. Below is an outline of how Tapjoy uses each type of data. Please be aware that your final answers may be different if you use other partners in your app or if you do not use our full range of products.

(These responses reflect Tapjoy’s collection and use as a provider of in-app advertising monetization services to a publisher, for the data Tapjoy collects and processes routinely and systematically in providing such monetization services. Tapjoy’s answers do not reflect data which a user may voluntarily provide, whether in response to Tapjoy’s market research survey offers in a publisher’s application or in the customer support context.)

Data Type Collected? Used for Tracking by Tapjoy? Usage Notes
Contact Info
Name No
Email Address No
Phone Number No
Physical Address No
Other User Contact Info No
Health and Fitness
Health No
Fitness No
Financial Info
Payment Info No
Credit Info No
Other Financial Info No
Location
Precise Location No
Coarse Location No* *Apple Location Services not used. General location (country/metro area) is inferred based on device IP address, language settings, and country code.
Sensitive Info
Sensitive Info No
Contacts
Contacts No
User Content
Emails or Text Messages No* *Email/texts not collected from device. Please note that offerwall users who submit customer support tickets must provide an email for correspondence about their request.
Photos and Videos No
Audio Data No
Gameplay Content No
Customer Support Yes* No - App Functionality *Limited to OW publishers whose users who submit customer support tickets.
Other User Content No
Browsing History
Browsing History No* *Device browser history not collected. Please note that offerwall CPA ads will track whether a user clicked through a Tapjoy ad to visit the advertiser’s website and/or complete a purchase.
Search History
Search History No
Identifiers
User ID Yes Yes -Third-Party Advertising
- Developer's Advertising or Marketing
- Analytics
- Product Personalization
- App Functionality
Refers to alphanumeric userID assigned by the publisher
Device ID Yes Yes -Third-Party Advertising
- Developer's Advertising or Marketing
- Analytics
- Product Personalization
- App Functionality
Purchases
Purchase History Yes No - Third-Party Advertising
- Developer's Advertising or Marketing
- Product Personalization
IAP history is collected only if the publisher sends Tapjoy purchase information. CPA offer conversions are tracked for advertising and personalization.
Usage Data
Product Interaction Yes Yes - Third-Party Advertising
- Developer's Advertising or Marketing
- Analytics
- Product Personalization
- App Functionality
This applies if the publisher utilizes analytics.
Advertising Data Yes Yes - Third-Party Advertising
- Developer's Advertising or Marketing
- Analytics
- Product Personalization
- App Functionality
Other Usage Data No
Diagnostics
Crash Data No
Performance Data No
Other Diagnostic Data No
Other Data
Other Data Types No

Last updated: 2020-11-25