The Tapjoy Offerwall works with Mobile Measurement Partners (MMPs) as part of running Offerwall campaigns for Advertisers. These MMPs provide tracking and attribution services that allow us to properly reward users who complete offers and also report on campaign performance to clients. MMP integrations are the technical systems which allow the different platforms to send data back and forth in order to fulfill that purpose.

As an Advertiser, you are likely working with a MMP already and are consulting their supporting documentation and dashboards. This section of the Knowledge Center provides supplementary MMP-specific instructions which will assist with configuring in-app events for proper rewarding and ensuring that performance metrics like Return on Ad Spend (ROAS) are reported correctly.

While the Offerwall can be set up with a variety of MMPs (see full list below), the Knowledge Center currently has detailed instructions for Appsflyer and Adjust, primarily for the benefit of self-service customers. A separate ROAS page is also available for Adjust and Singular (Appsflyer ROAS guidance is in their guide). If support for another listed MMP is needed, please reach out to your Offerwall Account Manager or representative for further assistance. They will be able to consult relevant internal teams and coordinate directly with the MMP if needed.

Tapjoy Offerwall currently has integrations with:

• Appsflyer
• Adjust
• Singular
• Kochava
• Tenjin
• Branch