User Cohort Analytics groups users by their unique properties, and uses the groupings to study the differences between each user groups’ main indices and their game play patterns in accordance with the time.
Classify users into cohort groups for more focused and narrowed analysis between customized groups of users. For instance, as a publisher you can assign Non-Paying users with no in-app purchase experience as user cohort groups to assess the differences in each of these two groups’ DAU, country, and other major indices.
Tapjoy provides default cohorts. Default cohorts are the basic set of cohorts that are provided after users SDK integration with Tapjoy.
Basic user cohorts generally used in data analysis. Default Cohorts are provided as soon as you complete your SDK integration with Tapjoy. There are 4 default user cohorts: OS, Country, App Version, and Paying/Non-Paying
Default Cohort variables under the same category can be used in combination with each other. For example, if you have your country cohort selected as “USA", and you would like to select multiples of game version cohorts at the same time, you can simply select in all game versions you wanted to analyze. Select game version three game version cohorts “1.0”, “1.5”, “2.0”, then you will be able to only index users from USA using the game versions from 1.0 to 2.0. There are limitations on this however; you may only choose up to 5 default cohorts from the 7 variables at a time to compare.