Rewarded advertising relies on an effective value proposition between a user’s time and in-game content. In exchange for the user spending time watching a video, performing an action, or completing some other ad interaction, they receive virtual currency.
However, different users value virtual currency differently; perhaps mature users already have a wealth of currency, or newer users who have never converted an ad haven’t seen how easy it is.
Custom Exchange Rates empower you to target these users with a different amount of virtual currency relative to the revenue you earn from an ad conversion.
You can find the Custom Exchange Rate settings in the Currency section of the Offerwall Plus.
The multiplier determines the effective Exchange Rate for offers on this Offerwall Plus. For example, if your virtual currency’s default exchange rate is $1 = 100, then a 2x multiplier will provide 200 units of currency for an offer that provides your app $1 in advertising revenue.
There are a couple use cases for which providing more virtual currency makes sense.
Do I need a separate Content Card for each Custom Exchange Rate?
Yes, each Offerwall Plus Content Card has its own exchange rate settings. This lets you to use Tapjoy’s powerful targeting capabilities to provide the appropriate custom exchange rate to a user cohort. We recommend using the “Copy to Create” functionality on your existing Offerwall Plus, then changing the custom exchange rate multiplier on the new content card.