A placement is a specific area in your application where you might want to display Tapjoy Content to your users. All Tapjoy Content is displayed via Placements. This Content can be advertising content or a custom message from you to your users. For example, if you want to display an Offerwall in your application, you don’t make a call to show an Offerwall directly. Instead, you call a Placement that contains an Offerwall content unit on the Tapjoy Dashboard.
Once you create a Placement, you can change what kind of content is displayed at that Placement within the Tapjoy Dashboard without having to alter your application’s code. You can think of a Tapjoy Placement as a billboard, and the Tapjoy Content as what gets shown on that billboard. By using placements, you can change the type of content without having to re-submit your application to the App Store.
Creating a placement is a two step process:
Create a placement on the Tapjoy Dashboard by going to the "Monetization" tab in the top navigation bar and then clicking the "Placements" option on the left navigation bar. Then click the "Create Placement" button in the upper right. Once you create the placement you will need to create content and add a content card to your newly created placement.
Once you have created a placement in your application and on the dashboard, you can start creating content to connect with those placements.
There are 3 types of content you can create: